KDJC Consulting operates as your fractional Chief Marketing Officer and Chief Revenue Officer — architecting go-to-market strategy, building the commercial infrastructure, and activating the network required to move cannabis B2B companies from ambition to predictable growth.
Over 15 years at the seat of the leadership table. Deployed at a fraction of the cost of a full-time C-suite hire — with none of the ramp.
We speak POS, distribution, licensing, and channel. We don't translate consumer playbooks into your market — we build for it.
Pricing, ICP, sales systems, and campaign frameworks stitched into an operating system you keep after the engagement.
Warm introductions to operators, channel partners, and platforms we've spent a decade earning trust with.
Product-market fit, brand positioning, campaign architecture, and channel strategy for companies that need marketing to drive pipeline — not just visibility.
ICPs, pricing, sales systems, and network activation. We stand up the commercial infrastructure so your first hires inherit a machine, not a mandate.
We partner directly with executive and management teams at startup and early-stage companies — pre-revenue through $10M in annual revenue — where a full-time CMO or CRO isn't yet the right hire, but senior commercial leadership is the difference between traction and stall.
Our focus is B2B cannabis and ancillary businesses. We selectively engage outside the category when the strategy, buyer, and founder fit are right.
We sit beside the executive team as a fractional partner — shaping strategy, pressure-testing decisions, and unlocking the commercial insight your business needs to move faster. We are not the consultancy that runs your calendar or handles day-to-day execution work. We bring the thinking, judgment, and executive presence founders can't hire on demand.
“KDJC operated like a member of our executive team from week one. Inside a quarter we had positioning, pricing, and a pipeline motion the sales team could actually run — without us hiring a full-time leader.”
How KDJC Consulting structures fractional CMO and CRO engagements for cannabis B2B and ancillary companies.
A fractional Chief Marketing Officer is a senior marketing executive embedded inside your company on a part-time retainer. At KDJC, our fractional CMO owns positioning, messaging, GTM strategy, and marketing leadership — sitting on the leadership team and making decisions in the room, not delivering a deck from the outside.
A fractional Chief Revenue Officer stands up the commercial infrastructure — ICPs, pricing, sales systems, CRM, cadence, and channel strategy — before you scale sales headcount. You need one when the founder is still carrying revenue and you're one or two hires away from building a real sales motion, but not ready to commit to a full-time CRO salary.
Agencies execute tactics. Consultants write recommendations. A fractional executive owns the outcome. KDJC sits on your leadership team, makes commercial decisions with you, and is accountable to the revenue number — not to a deliverable checklist.
Cannabis has regulatory, distribution, and channel dynamics no consumer playbook translates cleanly into. Focus lets us bring operator-level fluency in POS, ERP, licensing, compliance, and multi-tier distribution from day one — instead of billing you to learn the category.
We work primarily with founder-led, early-to-growth-stage cannabis B2B and ancillary companies — technology platforms, service providers, and manufacturers scaling past product-market fit toward repeatable revenue.
Engagements are structured as a phased retainer: Phase 1 foundations (weeks 2–5), Phase 2 GTM build (weeks 6–12), and Phase 3 launch and ongoing optimization (month 4+). Most partnerships run six months at minimum, with many extending into ongoing strategic operation.
Every engagement leaves behind an operating system your team keeps: positioning and messaging framework, six-month marketing and sales plan, pricing model, ICP and territory design, CRM and pipeline reporting, sales enablement, and campaign creative direction — plus warm introductions to operators and channel partners.
We work alongside your team as embedded leadership. If you have marketing coordinators, designers, or SDRs, we direct and enable them. If you don't, we help you hire the right first roles instead of filling seats prematurely.
A fractional CMO or CRO retainer runs at a fraction of the fully-loaded cost of a full-time executive — no equity dilution, no severance risk, no six-month ramp. You get senior GTM leadership deployed inside your business this quarter, not next year.
It's a 30-minute working call — not a sales pitch. We pressure-test your current commercial position, understand where you're trying to go, and identify the two or three levers most likely to move revenue in the next two quarters. If a fractional engagement isn't the right shape, we say so.
Our default is a cash retainer. We consider blended cash-and-equity arrangements case by case with founders where the strategic fit and ownership stage justify it.
Yes — because commercial narrative, market sizing, ICP, and pricing model directly shape how investors and acquirers evaluate a cannabis business. We frequently support founders sharpening the go-to-market story ahead of a raise or strategic conversation.
We open doors we've spent over a decade earning. That means warm introductions to dispensary operators, distributors, MSOs, technology platforms, and channel partners — matched to your ICP, briefed on your offer, and set up as real commercial conversations rather than cold outreach.
Our focus is B2B and ancillary: technology, software, services, equipment, and manufacturing companies selling into licensed cannabis operators. We are not a plant-touching brand consultancy.
Book a 30-minute strategy session through the contact page. We reply within one business day, hold the working call, and if it's a fit we scope a phased engagement from there. All conversations are confidential.
A 30-minute working session to pressure-test your current commercial strategy and identify the two or three levers that will move revenue.