We align marketing strategy and sales execution to drive predictable revenue. Get C-suite executive leadership without full-time C-suite overhead.
Over 15 years at the seat of the leadership table. Deployed at a fraction of the cost of a full-time C-suite hire — with none of the ramp.
We speak POS, distribution, licensing, and channel. We don't translate consumer playbooks into your market — we build for it.
Pricing, ICP, sales systems, and campaign frameworks stitched into an operating system you keep after the engagement.
Warm introductions to operators, channel partners, and platforms we've spent a decade earning trust with.
Product-market fit, brand positioning, campaign architecture, and channel strategy for companies that need marketing to drive pipeline — not just visibility.
ICPs, pricing, sales systems, and network activation. We stand up the commercial infrastructure so your first hires inherit a machine, not a mandate.
We partner directly with executive and management teams at startup and early-stage companies — pre-revenue through $10M in annual revenue — where a full-time CMO or CRO isn't yet the right hire, but senior commercial leadership is the difference between traction and stall.
Our focus is B2B cannabis and ancillary businesses. We selectively engage outside the category when the strategy, buyer, and founder fit are right.
We sit beside the executive team as a fractional partner — shaping strategy, pressure-testing decisions, and unlocking the commercial insight your business needs to move faster. We are not the consultancy that runs your calendar or handles day-to-day execution work. We bring the thinking, judgment, and executive presence founders can't hire on demand.
“KDJC stepped in as our Fractional CRO and immediately restructured our sales funnel, refined our outbound strategy, and aligned our pricing model. Within six months, our deal flow doubled.”
“Navigating marketing restrictions in the cannabis space is tough, but KDJC made it look effortless. Their fractional CMO leadership brought enterprise-level strategy to our growing business, giving us a brand identity that actually converts.”
“KDJC brought unified CRO and CMO leadership that bridged the gap. They aligned our content, trade show presence, and outbound campaigns directly with revenue goals. The ROI was immediate, and their deep industry expertise saved us months of trial and error.”
Three interlocking disciplines that turn scattered effort into a predictable, compounding revenue engine.
Developing sharp value propositions, ICP definition, and go-to-market strategies that capture market share.
Unifying demand generation with sales pipelines to eliminate lead drop-off and accelerate deal velocity.
Setting up data-driven attribution, pipeline tracking, and scalable revenue processes to deliver predictable growth.
How KDJC Consulting structures fractional Marketing and Sales engagements for cannabis B2B and ancillary companies.
A Fractional CMO (Chief Marketing Officer) provides executive-level marketing leadership, strategy, and team management on a part-time or contract basis. They build growth strategies, optimize customer acquisition, and align marketing efforts with revenue goals at a fraction of the cost of a full-time executive.
A Fractional CMO focuses on brand strategy, demand generation, customer acquisition, and marketing operations. A Fractional CRO (Chief Revenue Officer) oversees the entire revenue engine, uniting sales, marketing, and customer success teams to eliminate friction in the buyer journey.
A business should hire fractional executive leadership when scaling past $2M–$20M in revenue, experiencing stagnant growth, struggling with sales and marketing alignment, or needing high-level strategic direction without the $300k+ annual commitment of a full-time executive.
KDJC Consulting uses a unified Revenue Architecture Framework that aligns executive marketing strategy with direct sales execution, streamlining lead conversion and accelerating deal velocity.
A fractional Chief Marketing Officer is a senior marketing executive embedded inside your company on a part-time retainer. At KDJC, our fractional CMO owns positioning, messaging, GTM strategy, and marketing leadership — sitting on the leadership team and making decisions in the room, not delivering a deck from the outside.
A 30-minute working session to pressure-test your current commercial strategy and identify the two or three levers that will move revenue.