A clear path from first conversation to embedded execution.
Every KDJC engagement is custom scoped to the operator in front of us — no cookie-cutter processes, no rinse-and-repeat templates. The shape below is the operating rhythm we run; the mandate, deliverables, and cadence are built to your business.
Five steps. One operating rhythm. Every engagement custom scoped.
The cadence is consistent — weekly working sessions in build phases, twice-monthly in ongoing operation, asynchronous access in between. What sits inside each phase is scoped to your business. We don't run cookie-cutter playbooks or rinse-and-repeat templates.
- 01Strategy Session
A 30-minute working call to pressure-test your current commercial position, understand where you're going, and determine whether a fractional engagement is the right shape.
- 02Scope Alignment
We define the mandate — CMO, CRO, or a combined engagement — align on outcomes, cadence, and success metrics, and issue a clear statement of work.
- 03Phase 1 · Foundations
Competitive research, POS and channel mapping, pricing and monetization modeling, and naming direction. We build the ground before the launch plan.
- 04Phase 2 · GTM Build
Six-month marketing and market-penetration sales plans, CRM and sales system stand-up, campaign concepts, and pitch architecture — delivered in weekly working sessions.
- 05Phase 3 · Launch & Optimize
Strategic introductions to operators and channel partners, live feedback loops from sales conversations, and ongoing optimization as the market responds.
60 minutes, agenda-driven, decisions logged. In Phases 1 & 2 we move at the pace of a founding team.
Direct Slack and email between sessions. Approvals, reviews, and tactical guidance never wait a week.
A live project calendar keeps deliverables, dependencies, and decisions visible to both teams.
Every KDJC engagement is custom scoped to your business.
We don't ship a rinse-and-repeat template or a boilerplate playbook wearing your logo. Every mandate — CMO, CRO, or combined — is scoped against your stage, your commercial gaps, your team, and the two or three levers most likely to move revenue in the next two quarters. The phased shape stays consistent; the work inside it is built for you.