Services

Two engagement models. Built for early-stage cannabis B2B companies that need to move.

We embed with executive and management teams at startup and early-stage companies — pre-revenue through $10M in annual revenue — that either have no sales or marketing function yet or a small team that needs senior leadership above it. Each mandate is structured around commercial outcomes, with a defined cadence and a bias toward execution speed.

Fractional CMO

Marketing leadership that drives pipeline.

For cannabis B2B companies that need a senior marketer running strategy, not a freelancer running tactics.

Scope

Market & competitive intelligence
Positioning, messaging & narrative architecture
Product-market fit validation
Naming & identity direction
Multi-channel GTM launch plans
Campaign concepting & creative direction

Outcomes

— A defensible market position operators recognize on sight
— A 6-month marketing roadmap tied to revenue milestones
— Creative frameworks the team can execute against

Fractional CRO

Revenue infrastructure, built to compound.

For founders and CEOs who need commercial systems and network activation before they hire full-time sales leadership.

Scope

Ideal customer profiles & territory design
Value-based pricing & monetization modeling
Outbound cadence & sales pitch architecture
CRM stand-up & reporting dashboards
Lead-gen tooling analysis & recommendations
Strategic introductions to operators & channel partners

Outcomes

— A repeatable outbound motion your reps can inherit
— Pricing that reflects value delivered, not cost-plus
— Warm access to the operators who move the market

Methodology

Insights. Strategy. Execution. In that order — every time.

We don't start with a campaign. We start with the truth: what the market is doing, what the buyer actually values, and where the commercial leverage in your business really sits. Only then do we build.

Insights

Business, customer, competitor, and category data.

We begin with an unfiltered read of the market you're actually operating in — not the one your deck describes. That means CEO-level interviews on vision and constraints, buyer research across operators and channel partners, competitor teardowns, and a data pass across BDSA, Headset, Google Trends, and your own CRM and product analytics. Insights become the foundation every downstream decision is defended against.

Deliverables

Executive vision & constraints
Buyer & channel-partner interviews
Competitive teardown & pricing benchmarks
First-party sales & product data review

Strategy

Brand strategy, go-to-market planning, and story architecture.

Strategy answers the how. How you move from where you are to where the real growth is. We articulate the promise, the purpose, and the storytelling pillars — then build the marketing and revenue plan on top: segmentation, pricing, channel mix, sales motion, and a story calendar built for a category that has to earn every impression.

Deliverables

Positioning & narrative architecture
Segmentation, pricing & offer design
Six-month marketing & sales plan
Story pillars & content calendar

Execution

Implementation across every channel that moves the number.

Strategy is worthless if it doesn't ship. We stand up the CRM, sales cadence, sales enablement, and pitch architecture. We run campaign concepting, creative direction, and trade-marketing enablement for the reps and partners actually in-market. Then we stay embedded — reading feedback loops from live sales conversations and tuning the plan as the category responds.

Deliverables

CRM, cadence & pipeline reporting
Campaign concepts & creative direction
Sales enablement & trade marketing
Ongoing optimization & network activation

A phased engagement, not a proposal deck.

Retainers begin with a foundation phase, move into GTM build, and transition into ongoing strategic operation as the launch matures.

Phase 1

Market Intelligence & Product Foundations

Competitive analysis, POS and channel-partner mapping, pricing modeling, and naming direction. We define the ground you're building on.

Phase 2

GTM Strategy & Launch Plans

A six-month multi-channel marketing plan, market-penetration sales plan, campaign concepts, and CRM/sales-system stand-up.

Phase 3

Launch & Ongoing Strategy

Strategic introductions, feedback loops from sales conversations, and continuous optimization of the launch as the market responds.

A full commercial toolkit — deployed to the work that matters.

Retainers pull from the capabilities below based on where your business needs leverage — audit, build, launch, or scale.

Audit & Roadmap

Diagnostic for existing businesses — where the commercial engine is leaking and what to fix first.

Go-To-Market Strategy

Early-stage GTM design for startups moving from concept to first revenue.

Industry Research

Category, competitor, and buyer intelligence built on first-party and syndicated data.

Marketing Strategy / Fractional CMO

Positioning, narrative, and marketing plan led by an embedded executive.

Sales / Fractional CRO

Revenue infrastructure, pricing, and sales motion built to compound.

Lead Generation Plan

Channel mix, offer design, and cadence for repeatable pipeline creation.

Tradeshow Planning

Pre-show targeting, booth strategy, and post-show follow-up that converts.

Software & Systems Setup

Lead-gen, CRM, marketing, and AI technology stack — architected and stood up.

Comprehensive Marketing Roadmap

A six-to-twelve-month plan tying campaigns and content to revenue milestones.

Hiring Assistance

Role scoping, scorecards, and interview support for your first marketing and sales hires.

Staff Training

Onboarding and enablement so the team can run the systems we hand over.

Executive Reporting

Board- and investor-ready reporting on pipeline, marketing performance, and revenue.

Decide if a fractional engagement is the right shape for your next phase.

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